The Muddy Trowel - Brand Identity Project
The Muddy Trowel is a cafe located inside of the Godmanchester Community nursery, a community hub with local outreach projects and events. Their main demographic is hobby gardeners, retirees and families.
For this project I was tasked with helping the Muddy Trowel find and develop their brand identity. After producing 3 initial moodboards, my client decided on a style and aesthetic that felt earthy and elegant without feeling overly expensive or luxurious.
I then produced 4 more developed stylescapes for my client to assist in steering them towards a more specific brand identity.
Stylescape 1: 'Elegant'
Key words: Pastel / muted colours, hand drawn designs, natural materials, playful, friendly, quirky, charming, honest, down-to-earth, wholesome, unconventional, innocent, eco-friendly,
Experimentation:
Stylescape 2: 'Retro'
Key words: monochromatic colour palette, minimalist, simple, clean, reliable, professional, vintage, sleek, old-school
Experimentation:
Stylescape 3: 'Modern'
Key words: Pastel, light, natural tones and textures contrasted with dark bold colours and organic shapes, high-brow, elegant, sophisticated, innovative, trendy, elegant, stylish, youthful, exclusive,
Experimentation:
Stylescape 4: 'Vintage'
Keywords: Black, white silver and gold aesthetic, earth tones, familiar, inviting, mature, warm, honest, intellectual, home-made, artisan, professional
Experimentation:
